The event marketing playbook was re-written from scratch a year ago, thanks to innovative leaders and teams who evolved their programming and customer engagement for the virtual world. Join four event marketing executives for a conversation about how they're looking forward to the opportunities ahead in a post-pandemic world: what opportunities they're excited about to expand their reach, how they plan to engage with new potential customers, and also hear them speak candidly about the unknowns and challenges that keep them up at night.
We'll hear from:
Kathryn Frankson, Director of Event Marketing at Informa Connect
Aleksandra Panyukhina, Head of Events and Experiences at parcelLab
Nicole Nichols, Associate Director of Marketing and Event Management at the New York Academy of Medicine
Kate Patay, Chief Strategist at Patay Consulting