Rio On the Hudson - Experiential Activation in New York, NY | The Vendry
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Rio On the Hudson

August 2016
Collaborators
Experiential Activation
New York, NY
 
Overview
From Revolution Marketing
Revolution Marketing partnered with Citi to bring a taste of Rio to NYC by creating “Rio on the Hudson”. We cleverly converted Pier 26 into an authentic and immersive Brazilian experience open to the public and free of charge for seven days and seven nights. “Rio on the Hudson” blanketed Pier 26 with Olympic-themed experiences and activities that entertained guests night and day during the course
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