P & G Lif Lab at CES

Conference/Expo Activation
Las Vegas, NV|January 2019
Overview
From ATOMIC

2019 marked Procter & Gamble’s first appearance at the Consumer Electronic Show, the premier event for previewing what’s next in consumer technology. CES provided a powerful opportunity for P&G to tells its innovation story, build connections with partners, and inspire new digital innovation. Team ATOMIC built an experiential exhibit that would allow P&G to connect with consumers through visual st

Event Team
Fabrication
ATOMIC
Lititz, PA
Event Space
Sands Expo
Las Vegas, NV
AV Rental & Production
4Wall Entertainment
New York, NY
Planning & Production
Earlybird Visual
Burbank, CA
Lighting
Seth Bernstein
New York, NY
Experiential Design
2x4
Las Vegas, NV
AV Rental & Production
WorldStage
New York, NY