To launch Salvatore Ferragamo’s fragrance, Emozione, we secured a private mansion on Manhattan’s Upper East Side, and produced a VIP event, hosted by Giovanna Gentille Ferragamo. Ferragamo invited 24 guests for an intimate gathering,
which began with cocktails and conversation.
Our goal was to launch the fragrance with unexpected theatrics. To achieve this, we dimmed the lights during cocktails