Old Navy: Pride Parade

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Overview

From Industria Creative

To promote Old Navy flip flops, and to celebrate Pride, Industria Creative brokered a partnership with RuPaul’s Drag Race and recruited popular contestants to model couture flip-flop gowns – that we designed and fabricated – In New York City and San Francisco’s Pride parades. For our client's flagship stores, we installed wonderful living window displays. Finally, over 200 Old Navy employees mar