Old Navy: Pride Parade

To promote Old Navy flip flops, and to celebrate Pride, Industria Creative brokered a partnership with RuPaul’s Drag Race and recruited popular contestants to model couture flip-flop gowns – that we designed and fabricated – In New York City and San Francisco’s Pride parades. For our client's flagship stores, we installed wonderful living window displays. Finally, over 200 Old Navy employees marched with us in the parades; and we hosted a Pride lunch at Old Navy’s corporate headquarters with drag queens and over 400 employees attending.