Old Navy: Bluesology Bar - Pop Up in New York, NY | The Vendry
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Old Navy: Bluesology Bar

September 2015
Collaborators
Pop Up
New York, NY
1,000 - 5,000 Attendees
 
Slide 1 of 8
  • Old Navy: Bluesology Bar photo Old Navy-22.jpg
  • Old Navy: Bluesology Bar photo thumbnail_image001.jpg
  • Old Navy: Bluesology Bar photo Old Navy-37.jpg
  • Old Navy: Bluesology Bar photo Old Navy-11.jpg
  • Old Navy: Bluesology Bar photo Old Navy-7.jpg
  • Old Navy: Bluesology Bar photo Old Navy-17.jpg
  • Old Navy: Bluesology Bar photo Old Navy-21.jpg
  • Old Navy: Bluesology Bar photo Brand Ambassadors.jpg
Slide 1 of 8
  • Old Navy: Bluesology Bar photo Old Navy-22.jpg
  • Old Navy: Bluesology Bar photo thumbnail_image001.jpg
  • Old Navy: Bluesology Bar photo Old Navy-37.jpg
  • Old Navy: Bluesology Bar photo Old Navy-11.jpg
  • Old Navy: Bluesology Bar photo Old Navy-7.jpg
  • Old Navy: Bluesology Bar photo Old Navy-17.jpg
  • Old Navy: Bluesology Bar photo Old Navy-21.jpg
  • Old Navy: Bluesology Bar photo Brand Ambassadors.jpg
Overview
From Industria Creative
Industria Creative transformed a West Hollywood loft into the Old Navy Bluesology Bar – a consumer activation designed to promote Fall denim! Our installation included a denim bar with 10,000 pairs of jeans, the launch of the Old Navy app, revolving conveyer belts, articulated leg installation, Social Media photo station, juice cleanse bar, live bands, DJs, VIP events, celebrities, fashion blogge
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