Old Navy: Bluesology Bar

Industria Creative transformed a West Hollywood loft into the Old Navy Bluesology Bar – a consumer activation designed to promote Fall denim! Our installation included a denim bar with 10,000 pairs of jeans, the launch of the Old Navy app, revolving conveyer belts, articulated leg installation, Social Media photo station, juice cleanse bar, live bands, DJs, VIP events, celebrities, fashion bloggers, and so much more! The reunited cast of Beverly Hills 90210, assembled for the upcoming ad campaign, jumped in the fun by making personal appearances! The activation resulted in thousands of consumers attending the pop-up, millions of media impressions, and product sampling driving traffic to retail stores and online.