Under Armour Smile4Gold - Experiential Activation in San Francisco, CA | The Vendry

Under Armour Smile4Gold

Experiential Activation|500 - 1,000 Attendees
San Francisco, CA|October 2017
From Movement Strategy

To build buzz around Under Armour’s much-anticipated Curry 4 sneaker release and create significant demand around its global launch, we looked to create an experience leading into the start of the NBA season and give fans their own taste of Ring Night–which Stephen Curry and the NBA Champions, the Golden State Warriors, would be celebrating just days later. Playing off of the name More Rings, the

Event Team
Experiential Agency
Movement Strategy
Culver City, CA