Under Armour Smile4Gold - Experiential Activation in San Francisco, CA | The Vendry
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Under Armour Smile4Gold

October 2017
Collaborators
Experiential Activation
San Francisco, CA
500 - 1,000 Attendees
 
Overview
From Movement Strategy
To build buzz around Under Armour’s much-anticipated Curry 4 sneaker release and create significant demand around its global launch, we looked to create an experience leading into the start of the NBA season and give fans their own taste of Ring Night–which Stephen Curry and the NBA Champions, the Golden State Warriors, would be celebrating just days later. Playing off of the name More Rings, the
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