Video Booth - 2019 NBA All-Star Weekend

If you watch any sports news recap of an NBA game, they often start the clip with a superstar player walking through the stadium to their locker rooms. Why? Because these superstars embody the definition of cool calm confidence…and they look incredibly stylish doing it. That style is part of what makes a Tissot watch, and the company wanted to bring that same cool element to fans of 2019 NBA All-Star Weekend in Charlotte, NC . By teaming up with OrcaVue and CAA, Tissot did that and even more. To create this pre-game experience at Epicentre, just a few minutes away from Spectrum Center, OrcaVue built an immersive environment that replicated NBA players' tunnel entrance in a 10 x 10 space. But how can you replicate a stadium tunnel in that small a space? Problem-solving like this is what OrcaVue excels at. By taking a picture of a hallway and printing it large enough to put against a wall, this would create the illusion of a real tunnel.