adidas Sport Club at Coachella - Experiential Activation in Coachella, CA | The Vendry
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adidas Sport Club at Coachella

April 2019
Collaborators
Experiential Activation
Coachella, CA
1,000 - 5,000 Attendees
 
Overview
From Clear As Day
The Challenge: adidas needed to remind consumers of their unique heritage across both sport and culture to reinforce their brand positioning. The Solution: Create the “adidas Sport Club” at Coachella, an extravagant experience to host adidas’ top athlete and artist relationships with unique performances and programming also open to the public over the course of 6 days. The Stats: 25 top talent h
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