Under Armour Slipspeed Pop-Up

Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to their athletes and making their problems Under Armour's to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design. Launching in October of 2022, Under Armour used their Flatiron, NYC retail location to host a 2-day pop-up in promotion of the highly anticipated Slipspeed Shoes in April. Fitted with a UA-branded popsicle stand, a customization station, and a DJ, the UA Flatiron location hosted hundreds of shoppers and Under Armour loyalists to find their new favourite shoe. Hosting a workout class the morning after the pop-up, guests were able to put their new shoes to the test.