Hyundai x LA Outfest
July 2019
Collaborators
Experiential Activation
Los Angeles, CA
Overview
From O Hello Media
LA Outfest is a film festival that celebrates the LGBTQ community through cinema. As an official sponsor of Outfest, Hyundai \ set up a lounge inclusive of picnic tables, concessions, turf, floral walls and static vehicle displays. On the closing night of the film festival, Dean Evans (the CMO of Hyundai) gave a short speech and presented the final films to attendees.
Venue
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Ford Theater
Washington, DC
