Bird Box Experience - Mobile Tour in Los Angeles, CA | The Vendry
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Bird Box Experience

December 2018
Collaborators
Mobile Tour
Los Angeles, CA
1,000 - 5,000 Attendees
 
Overview
From MC2 Experience
Netflix wanted a moving, location-based billboard to promote the film — to engage the audience for the film out on the street. So they turned to MC2 Experiential Studio to make the concept come alive. Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew the most provocative way to engage the audience was to have t
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