McDonald's Premios Juventud After Party

Experiential Activation|200 - 500 Attendees
Miami, FL|July 2017

From Chiara Mecozzi Live Art:

Live 6 x 6 feet painted mural in McDonald’s Premios Juventud 2017 After Party located in Mana Wynwood, Miami. Client specifications for the live mural consisted of summer colors, McDonald’s Soft Serve on a cone, the phrase “Sweet Summer Night”, and Miami key components. Live mural was painted in 4 hours in front of 350 people. Art work created with mixed media featuring the McDonald’s Ice Cream cone held by a young girl, summer colors, the McDonald Logo on her shirt, shirt made up of a collage of McDonald’s bags personally intervened by the audience creating an interactive element in the artwork, a reflection of Miami’s famous Ocean Drive skyline on her shades, and the phrase “Sweet Summer Night”. The way she is holding the ice cream cone is a play on the famous modern day “Selfie”, making the cone the center of attention when you first look at the art work.

Event Team
Live Art
event ownerChiara Mecozzi Live Art
New York, NY
Venue
Mana Wynwood Production Village
Miami, FL
Experiential Agency
Eventus
Miami, FL
Photography
CAM Studio
Miami, FL