Major League Soccer FIFA20 Launch Party

Experiential Activation
Miami Beach, FL|September 2019

From BMF:

Major League Soccer hosts EA SPORTS FIFA 20 North American Launch Party in Miami On Wednesday, September 18, the exclusive event, highlighting the intersection of soccer and culture welcomed celebrities from the sports and gaming communities as well as a live performance from hip-hop sensation, GoldLink, who’s hit track, Zulu Screams is showcased in the soon to be released FIFA 20. The event began with a countdown from the EA SPORTS FIFA 20 Launch Party in London. As the clock struck midnight in England, things began to heat up in Miami. Celebrities, EA SPORTS FIFA influencers and Inter Miami CF fans were among the first to get a copy of the brand-new FIFA 20 Champions Edition, which will become available to the general public on preorder on Sept. 24 and at retail on Sept. 27. Attendees were also treated to a collection of customized, limited edition EA SPORTS and Inter Miami gear and the opportunity to play FIFA 20 against a series of eMLS pros.

Event Team
Experiential Agency
event ownerBMF
New York, NY
Raw / Blank Space
The Temple House
Miami Beach, FL
World Red Eye
Miami Beach, FL
Special Effects
United Projection
Miami Beach, FL
Mustard Lane
New York, NY
Dj PeeWee
Miami Beach, FL
Planning & Production
Photo Buzz Studios
Miami Beach, FL