Dr Pepper at the McDonald's WWC

February 2018
Experiential Activation
Orlando, FL
 
Overview
From Chiara Mecozzi Live Art
Event lasted 3 days and I worked with client to come up with 3 different artistic interactions with their booth. For the first day I painted live a 4 X 4 feet painted art work consisting of a pin up girl (used in old Dr Pepper advertising) and adding a headpiece to her with different elements. I always include some sort of collage in my work, so with this piece, I included Dr Pepper labels, and McDonald's french fry bags. As an interaction with the crowd, we took polaroids of the guests and they wrote where they were from on the. Second day, I painted three 30x40inch paintings with the three flavors they were serving at the booth. Each design was created prior to the event and with client feedback. All 3 paintings were raffled at the end of the event. Third day, I painted and silk screened 100 Dr Pepper art works on paper. Guests had to take a photograph in the booth and post it with a specific hashtag and they received a signed Dr Pepper art work created on site.
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