That Lady Thing 2: Rising Like a Phoenix

Pop Up|500 - 1,000 Attendees
San Francisco, CA|March 2019

From Cogs & Marvel:

On International Women’s Day 2019, our team staged the second edition of That Lady Thing at the iconic Phoenix Hotel in San Francisco. When we learned the hotel is owned and managed by a mostly female team, we knew it was the perfect place for the next iteration of the gender equality themed pop-up activation. This edition added new exhibits and layers of live performative content, as well. We partnered with DesignSake Studio to present a game show about The Pink Tax. We featured contortionist Dwoira Galilea trapped in a patriarchal bubble. We commissioned hand-lettered calligraphy from artist Hope Meng for a projection installation called “Getting Medieval on the Patriarchy” and hand drawn artwork for our lifesize tarot cards from Raisa Yavneh. We also teamed with the ass-kicking organizers for social justice at Malikah to stage self-defense demos. And just for good measure, we created scratch & sniff wallpaper called “Smells Like Toxic Masculinity.” And yes, it actually stinks. Just like misogyny. You can follow the project on Instagram @thatladything_official to learn about upcoming pop-ups and partnerships.

Event Team
Experiential Agency
event ownerCogs & Marvel
San Francisco, CA
Venue
Phoenix Hotel
San Francisco, CA
Photography
Lyola Rowe
San Francisco, CA
Fabrication
Dynamite digital
San Francisco, CA
PR
Ruby press
San Francisco, CA
PR
Lore
San Francisco, CA
Gifts & Swag
TNT screen printing
San Francisco, CA
Experiential Design
Blueprint Studios
San Francisco, CA