Toyota Hotel Tacoma

Experiential Activation|50 - 100 Attendees
Portland, OR|May 2017

From BeCore:

Create a place for individuals to go back to basics, rediscover their wild side, and form a tribe that worships only one thing: having the time of their lives. Invite influencers and Tacoma owners to a weekend that truly celebrates the vehicle and all it has to offer in a unique environment, bringing everyone together for an experience they’ll never forget. BeCore built a jam packed weekend experience utilizing the Pacific Northwest as our inspiration for exploration. The weekend included the Tacoma Ride & Drive, a 2 hour off-roading experience through the Siuslaw Forest. Guests got the chance to get behind the wheel after our professional off-road drivers showed them how it’s done. Other activities included Polaris ATVs, specialized mountain bikes, Yamaha dirt bikes. mini bikes, paragliding, ocean fishing, fly fishing, surfing and wave runners. Throughout the entire event BeCore hosted auxiliary events like archery, hatchet throwing, metal and leather smithing.

Event Team
Experiential Agency
event ownerBeCore
Los Angeles, CA
Planning & Production
Saatchi & Saatchi Los Angeles
Portland, OR