World's Largest Cheese Carving

Celebrate the 1 year anniversary of the addition of the cheeseburger to The Melt menu and drive social media impressions and conversations, as well as in-store traffic. BeCore in collaboration with The Melt, set out to break the Guinness World Record for the world’s largest cheese sculpture. The official unveiling of the sculpture corresponded with National Cheeseburger Day and took place at the highly trafficked Hollywood and Highland location. BeCore facilitated the carving, unveil moment, and overall project coordination. BeCore also hired and managed on site staff, distribution of restaurant coupons, installation of display banners and pop-up signage. 760,000 On-Site Impressions 90,000 Social Media Impressions