World's Largest Cheese Carving - PR Event in Los Angeles, CA | The Vendry
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World's Largest Cheese Carving

September 2015
Collaborators
PR Event
Los Angeles, CA
1,000 - 5,000 Attendees
 
Overview
From BeCore
Celebrate the 1 year anniversary of the addition of the cheeseburger to The Melt menu and drive social media impressions and conversations, as well as in-store traffic. BeCore in collaboration with The Melt, set out to break the Guinness World Record for the world’s largest cheese sculpture. The official unveiling of the sculpture corresponded with National Cheeseburger Day and took place at the
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