World's Largest Cheese Carving

PR Event|1,000 - 5,000 Attendees
Los Angeles, CA|September 2015

From BeCore:

Celebrate the 1 year anniversary of the addition of the cheeseburger to The Melt menu and drive social media impressions and conversations, as well as in-store traffic. BeCore in collaboration with The Melt, set out to break the Guinness World Record for the world’s largest cheese sculpture. The official unveiling of the sculpture corresponded with National Cheeseburger Day and took place at the highly trafficked Hollywood and Highland location. BeCore facilitated the carving, unveil moment, and overall project coordination. BeCore also hired and managed on site staff, distribution of restaurant coupons, installation of display banners and pop-up signage. 760,000 On-Site Impressions 90,000 Social Media Impressions

Event Team
Experiential Agency
event ownerBeCore
Los Angeles, CA
Hollywood and Highland
Los Angeles, CA
Installation Art
Troy Landwehr
Los Angeles, CA