World's Largest Cheese Carving

PR Event|1,000 - 5,000 Attendees
Los Angeles, CA|September 2015
Overview
From BeCore

Celebrate the 1 year anniversary of the addition of the cheeseburger to The Melt menu and drive social media impressions and conversations, as well as in-store traffic. BeCore in collaboration with The Melt, set out to break the Guinness World Record for the world’s largest cheese sculpture. The official unveiling of the sculpture corresponded with National Cheeseburger Day and took place at the

Event Team
Experiential Agency
BeCore
Los Angeles, CA
Public Space
Hollywood and Highland
Los Angeles, CA
Installation Art
Troy Landwehr
Los Angeles, CA