Hope Stems - Opioid Awareness Campaign

Experiential Activation|1,000 - 5,000 Attendees
New York, NY|April 2019
Overview
From Waterlily Pond

A collaboration with McCann advertising, the advocacy group Shatterproof, and Makerie Studio, this interactive installation popped up at Herald Square in New York to raise awareness about opioid addiction as a disease, not a personal weakness. We designed and executed an oversized, anatomically accurate floral “brain” made up of 9,000 carnations. The carnations represent the healthy brain, and t

Event Team
Florals & Decor
Waterlily Pond
San Francisco, CA
Event Space
Herald Square
New York, NY
Experiential Agency
McCann
Los Angeles, CA
Installation Art
Makerie Studio
New York, NY