Hope Stems - Opioid Awareness Campaign - Experiential Activation in New York, NY | The Vendry

Hope Stems - Opioid Awareness Campaign

April 2019
Collaborators
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Waterlily Pond
A collaboration with McCann advertising, the advocacy group Shatterproof, and Makerie Studio, this interactive installation popped up at Herald Square in New York to raise awareness about opioid addiction as a disease, not a personal weakness. We designed and executed an oversized, anatomically accurate floral “brain” made up of 9,000 carnations. The carnations represent the healthy brain, and t
Venue
Herald Square
New York, NY
Event Team
Agencies & Vendors
People