Refinery29: 29 Rooms Adidas

OTB concepted and created the first interactive rooms for 29 Rooms. For the Adidas room, the interactive lighting concept utilized 12k custom programmed LEDs. As participants’ moved deeper into the room and across the lighted floor, the lights increased in speed. When they reached the logo at the back of the room, the motion triggered the lightbox to flash bright white. We also recorded voices speaking inspirational lines from the campaign, and used them to build a rhythmic soundscape, based on the campaign ‘Here to Create’.