Dormify Pop Up

Overview

From The Lion'esque Group

Goal: With a highly engaged audience, Dormify, an online marketplace for trendy dorm decor and accessories, set out to bring their platform to the physical world, targeting their top three retail locations in NYC, Chicago, and Maryland. The “shoppable showrooms” allowed consumers, new and old, to book in-store appointments with stylists and be able to see their dream room in person. While there th