Call of Duty Modern Warfare Press Reveal

August 2019
Conference / Summit
Los Angeles, CA
200 - 500 Attendees
 
Overview
From On Board Experiential
For the second year in a row, we partnered with Activision to unveil Call of Duty: Modern Warfare to the press and content creators for the very first time. Upon arrival, guests were greeted with a theatrical entry moment (cue fog), and wall to wall projection stitching that took you right into the in-game environment. After settling in and preparing for the show, attendees cheered as we revealed the first-ever look at the official game trailer, and Infinity Ward game developers discussed the game’s new features. Then, groups ended the night in the gameplay area, complete with 130 customized game stations and a 36-foot wall that included the live signature Modern Warfare soundwave on LED panels. 36 hours later, we produced an epic multiplayer tournament, live streamed to Twitch, while simultaneously giving each of the 36 gaming influencers their own live stream, inviting people around the world into the COD multiplayer universe. The Results: 5MM+ gaming influencer live stream views. 76k Twitch live streams. 11 celebrity appearances.
Event Team
Agencies & Vendors
People