MillerCoors Distributor Convention

Conference / Summit
New Orleans, LA|March 2016
Overview
From Gravel Experiential

SITUATION: Create a unique networking and brand experience in downtown New Orleans for 3,400 conference guests. TASK: Convert two square blocks and eight bars and restaurants into 19 individual spaces where key brands from the MillerCoors portfolio can tell their brand story and guests can learn about upcoming programs for the summer selling months. ACTION: We worked with the City of New Orlean

Event Team
Experiential Agency
Gravel Experiential
Chicago, IL
Rentals
CORT Event Furnishings
New Orleans, LA
Venue
Harrah’s New Orleans
New Orleans, LA