YSL Beauty Station & Pop Up

Experiential Activation|1,000 - 5,000 Attendees
Cathedral City, CA|April 2019
Overview
From AKJOHNSTON Group

What had begun as a simple stunt of an extension of the YSL Beauty Hotel during weekend one of Coachella, quickly grew to include an 80’ pop-up store, impressive and immersive set dressing, a half-acre balloon field, billboard and a 25’ high neon lipstick monolith - all for the Insta! With only three weeks to build, we quickly scaled our involvement to fabricate fixtures, props, signage and large

Event Team
Experiential Agency
AKJOHNSTON Group
Anaheim, CA
Experiential Agency
HK Corp
Cathedral City, CA
Experiential Agency
PartiPris
Cathedral City, CA
Fabrication
Ulterior
Anaheim, CA