Union X Jordan Launch

Experiential Activation|100 - 150 Attendees
Los Angeles, CA|November 2018
Overview
From AKJOHNSTON Group

For the LA release of the retro throwback Jordan 1’s, we were tasked with building a 40’ by 40’ mirrored cube, seated ominously in the 28,000 square foot HD Buttercup Loft to reflect hand-painted floor murals that adorned the floor. Haze and production lighting from our team set the tone for a monochromatic contrasted interior that resembled a throwback court with dramatic graphic treatments and

Event Team
Experiential Agency
AKJOHNSTON Group
Anaheim, CA
Event Space
HD Buttercup Loft
Los Angeles, CA
Experiential Agency
Creative Contraband
Los Angeles, CA
Fabrication
Ulterior
Anaheim, CA