Covergirl Press Preview - Product Launch in New York, NY | The Vendry

Covergirl Press Preview

Product Launch
New York, NY|June 2019
Overview
From Dera Lee Productions

To launch Covergirl’s TruBlend Undercover Concealer, we created a complexion master class at their new Times Square location. The guests were taken on an interactive complexion event journey, where editors and influencers created their own makeup kit via a “choose your own adventure” experience prior to the official master class. Led by celebrity make up artist, Ash Kolm, the attendees then follo

Event Team
Experiential Design
Dera Lee Productions
Brooklyn, NY
Fabrication
11th Street Workshop
New York, NY