SVEDKA Rosé Vodka

Throughout the year, a bespoke SVEDKA activation was created to engage and educate consumers on the brand’s new Rosé flavored vodka. A 40-foot long SVEDKA bottle was built to house a SVEDKA Frosé bar, offer to festival-goers an engaging social moment while encouraging each to bring their own “spirit”. The campaign was executed across three music festivals in Chicago, New York City, and Los Angeles.