Twitter Commons

THE CHALLENGE Create an experience to ensure Twitter stands out against all the noise of CES – showcasing Twitter as the best place for brands to join the conversation and connect with consumers at the center of what’s happening. THE SOLUTION Employing the past to inspire the future, N/A transformed the 20,000 square foot Cosmo Condesa Ballroom into an multi-use space complete with 9 meeting rooms, a fully functioning cafe, lounge areas, and various installations that brought to life the past year’s most influential Twitter campaigns and product launches. From Wendy’s to Popsicle to NBA2K to Rita’s, each 2019 campaign was highlighted through fun and immersive vignette installations. Guests were transported into these conversations, while various Tweets from everyday users highlighted user attitudes toward Twitter as a platform. The result was enchanting and informative – fueling an array of events and meetings that illuminate the impressive impact of a single Tweet, and ensuring that Twitter is top of mind for future brand moments.