Never Go Quiet

THE CHALLENGE Build an experience to launch and showcase Jaybird's newest earbud innovation Vista, while underscoring Jaybird's endless commitment to the active lifestyle with key athlete, influencer and media partners. THE SOLUTION Jaybird and N/A created an immersive 3-day ‘NEVER GO QUIET’ experience against the epic backdrop of Glacier National Park, Montana. The experience programming included transformative physical challenges like a team mountain-expedition and a breath-holding performance workshop w/Dr. Andy Walshe and the Liminal Collective as well as holistic mindfulness practices and educational experiences like an intimate live podcast with fitness luminary Rich Roll, a mountain-top meditation with ultra-champion Timmy Olson and a curated menu for athletes served by author and plant-based guru Julie Piatt. But more than that, the ‘NEVER GO QUIET’ experience - hosted by CEO Jayme Parker and global running culture icon Knox Robinson - was successful because it doubled down on Jaybird’s passion and commitment to serving athletes with both game-changing products and meaningful experiences. At the end of 3 days, guests had discovered incredible vistas on breathtaking trail runs, pushed their mental and physical barriers and bonded to each other and to the Jaybird brand - all enabled by Jaybird’s greatest innovation yet.