Paradise Park at Stagecoach

The Stagecoach Festival is an outdoor country music festival presented by Goldenvoice. The festival is held at the Empire Polo Club in Indio, California. Various artists attend, whether they be mainstream or relatively unknown, ranging from folk, mainstream country, bluegrass, roots rock, and alternative country. It is the highest-grossing festival centered on country music in the world. The festival acts as a sister event to Goldenvoice's Coachella Valley Music and Arts Festival, taking place the following weekend at the same site. REACH created an experiential marketing campaign that generates excitement and induces positive connections to the Toyota brand at Stagecoach and other large scale music festivals year after year. Through one-of-a-kind activations and innovative execution of concepts, REACH continues to deliver unique engagements that allows Toyota to speak directly and authentically to millennials.