Music Den At Lollapalooza

Experiential Activation|20,000+ Attendees
Chicago, IL|August 2018

Lollapalooza is an annual 4-day music festival based in Chicago, Illinois at Grant Park. With 8 stages, and 170+ bands from all over the world, every Lolla lineup "makes hands wave, heads nod, and crowds holler." REACH created an experiential marketing campaign that generates excitement and induces positive connections to the Toyota brand at Lolla and other large scale music festivals year after

Event Team
Experiential Agency
Nashville, TN
Experiential Tech
New York, NY
Experiential Design
Galpin Auto Sports
Chicago, IL
Outdoor Space
Grant Park
Chicago, IL