Music Den At Lollapalooza - Experiential Activation in Chicago, IL | The Vendry
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Music Den At Lollapalooza

August 2018
Collaborators
Experiential Activation
Chicago, IL
20,000+ Attendees
 
Overview
From REACH
Lollapalooza is an annual 4-day music festival based in Chicago, Illinois at Grant Park. With 8 stages, and 170+ bands from all over the world, every Lolla lineup "makes hands wave, heads nod, and crowds holler." REACH created an experiential marketing campaign that generates excitement and induces positive connections to the Toyota brand at Lolla and other large scale music festivals year after
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