Pepsi All Star Block Party
July 2016
Collaborators
Experiential Activation
Cincinnati, OH
Overview
From O Hello Media
Pepsi and Motive, part of Project Worldwide, collaborated at the 2016 MLB All-Star Game in Cincinnati, Ohio. Pepsi and Motive created an extensive lineup of games and activities that took over a whole block in the fan fest area. The event featured branded jerseys, rally towels and t-shirts. The block party also featured a zipline that traveled above the entire fan fest block, a DJ booth.
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