Basil Hayden's Bourbon in Residence - Experiential Activation in Los Angeles, CA | The Vendry

Basil Hayden's Bourbon in Residence

Experiential Activation|50 - 100 Attendees
Los Angeles, CA|August 2017
From Hodde Bros Beverage Co.

The Bourbon in Residence program was designed to empower & inspire influential bartenders, through experiences that deeply instilled the brand story, and to ultimately prompt Basil Hayden’s selection on-premise. Event producer, GRADIENT, created a full brand takeover with trade immersion activities throughout a residential space, reinforcing the brand’s unique “hospitality lifestyle” positioning.

Event Team
Beverage Services
Hodde Bros Beverage Co.
Los Angeles, CA
Experiential Agency
Gradient Experiential
New York, NY