Basil Hayden's Bourbon in Residence - Experiential Activation in Los Angeles, CA | The Vendry
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Basil Hayden's Bourbon in Residence

August 2017
Collaborators
Experiential Activation
Los Angeles, CA
50 - 100 Attendees
 
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  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
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  • Basil Hayden's Bourbon in Residence photo Bourbon in Residence 52.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
  • Basil Hayden's Bourbon in Residence photo Screen Shot 2020-02-23 at 10.jpg
Overview
From Hodde Bros Beverage Co.
The Bourbon in Residence program was designed to empower & inspire influential bartenders, through experiences that deeply instilled the brand story, and to ultimately prompt Basil Hayden’s selection on-premise. Event producer, GRADIENT, created a full brand takeover with trade immersion activities throughout a residential space, reinforcing the brand’s unique “hospitality lifestyle” positioning.
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