Basil Hayden's Bourbon in Residence - Experiential Activation in Los Angeles, CA | The Vendry

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Slide 1 of 15

Overview

From Hodde Bros Beverage Co.

The Bourbon in Residence program was designed to empower & inspire influential bartenders, through experiences that deeply instilled the brand story, and to ultimately prompt Basil Hayden’s selection on-premise. Event producer, GRADIENT, created a full brand takeover with trade immersion activities throughout a residential space, reinforcing the brand’s unique “hospitality lifestyle” positioning.

Agencies & Vendors

Beverage Services
Hodde Bros Beverage Co. 1
Los Angeles, CA
Experiential Agency
Gradient Experiential
New York, NY

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