The Pregame At BCC - Experiential Activation in Miami, FL | The Vendry

The Pregame At BCC

February 2020
Experiential Activation
Miami, FL
500 - 1,000 Attendees
From Mark Stephen Agency
To kick off the biggest weekend in sports and create brand awareness, we collaborated with Swire Properties to design a day of family-fun. The Pregame at BCC garnered over 400 consumers ready to connect with the interactive experience. To redefine the traditional entryway experience, Mark Stephen created a suspended 3D football passageway. As guests navigated through the activation, a carefree an
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