Elvie digital stunt @ CES 2020

January 2020
PR Event
Las Vegas, NV
20,000+ Attendees
 
Overview
From Hunters Point
After being named Best New Product 2019 at CES, Elvie planned to return to the heavily influential media and trade show. With new product updates still in the works, Elvie wanted to demonstrate the premium quality of its product while supporting the women in tech who are challenged with the logistics of being a nursing mother while attending CES. To announce these services before CES, PR & video partners created a digital stunt inspired by the movie Top Gun, and asked for our help casting and outfitting "Mamarick" and her pilots as they flew into Las Vegas on a mission. The result: Elvie was named one of the top 9 WOW products of CES2020, named One to Watch, Start up to watch, Best of CES and and more.
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