Everlane Cashmere Tour

Everlane wanted a mobile pop up for their Northeastern coast Holiday tour. We designed a pop up truck that was both on brand and innovative. The truck stayed true to the brand and its aesthetic approach, while allowing for visitors to have a unique holiday experience. The idea was for customers to engage with Everlane's product in an intimate and stylish environment, where they could comfortably touch, feel and purchase cashmere sweaters both in-store and online in three of the largest Northeast markets during this 2 week tour - Washington, D.C., New York City, and Boston. Hot beverages, Cashmere sweaters, candles and complimentary decorative greeting cards were the elements that came together to create a memorable and relevant activation for the holidays that was on-brand for Everlane.