Jameson Live Concert

March 2018
Experiential Activation
Kuala Lumpur, Malaysia
1,000 - 5,000 Attendees
 
Overview
From Big Bash Media
Having never hosted a major event previously, Jameson needed to ensure they made a name for themselves with a big bang to disrupt the norm of the common alcohol activation campaigns. This is where Big Bash came in with the concept of a big day out. The idea was to bring back the concept of a large scale party with a full day of local bands and live entertainment running throughout the whole event. The campaign titled “Jameson LIVE” kicked off!
Event Team
Agencies & Vendors
People