Jameson Block Party

After taking a trip to over 30 cities around the world, Jameson, the iconic Irish whiskey brand,hosted its first neighbourhood Block Party in Malaysia in conjunction with St Patricks Day. As part of the brand’s global activation campaign, the one-night event aimed to bring the Malaysian community together in the spirit of neighbourliness. Bringing together the community for a night celebrating music and arts, the Block Party featured music performances by up-and-coming homegrown artists, interactive art installations, gourmet food vendors and other exciting activities. This event was a way for Jameson to show their appreciation to their Malaysian fans; having the community together under one roof celebrating their common love for food, music and artistic expressions. Bringing together over 20 homegrown talents, event-goers looked forward to a night of back- to-back performances.