Pernod Ricard CNY Dinner

February 2019
Dinner Event
Kuala Lumpur, Malaysia
200 - 500 Attendees
 
Overview
From Big Bash Media
Being called back for a second year by Pernod Ricard Malaysia, Big Bash had to their work cut out for them with expectations set high from the previous CNY dinner. This year with the theme being a "Gift of Nature, Art of Generosity", guests were "literally" transported on a journey through all of PRM's portfolio of brands via a custom fabricated Train in the venue. On board the train was a pop up of each brand and the bartenders unique concoctions of the latest cocktails. The cocktail reception hall was re-done into a train station where guests also got the opportunity to try their luck at the vending machine for various gifts from each of the brands. Various other drinks from the portfolio was served during the cocktail reception. During the dinner, instead of the normal 7 course Chinese New Year food, guests experienced curated entertainment in the form of "serving rituals" tied to each course and respective drink. The brands highlighted were G.H Mumm Champagne, Martell, Chivas and Royal Salute.
Venue
Venue map
Asia Music City
Kuala Lumpur, Malaysia
Event Team
Agencies & Vendors
People