Benefit Cakeless Shop
August 2019
Collaborators
Pop Up
Los Angeles, CA
200 - 500 Attendees
Overview
From Pop Up Mob
Benefit created their “Cakeless” line of products and wanted to celebrate with a bakery themed pop up. Pop Up Mob teamed up with them for a second time in the year, creating a two day an instagrammable playground showcasing the new product line, exclusive merchandise, SMEG products and delicious treats from Sprinkles. The pop up made finding your shade would be a piece of cake.
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