Yahoo SXSW Staff
March 2017
Collaborators
Experiential Activation
Austin, TX
Overview
From In-Field Promo
(12) Brand Ambassadors
(6) Costume Characters
Inside the Yahoo SXSW Lounge, brand ambassadors helped attendees navigate the event space and direct them to live interviews and conferences. Outside, “Community Human Beings” flash-mobbed the streets of Austin.
Event Team
Agencies & Vendors
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