TDE Truck

Tackling on the Californian market, Australian based accessories brand TDE opted for a truck during the Coachella Music Festival. The all-pink eye catching customized truck was an ideal hook for festival goers to engage with brands’ selection of products. In-site product customization was also offered, allowing for customers to engrave their products on-site. The carefully curated product display allowed for festival goers to purchase accessories while enjoying the music sets. To compliment the activation, the truck was also parked at Century City Mall in Los Angeles, further targeting a boarder audience while enhancing brand awareness and fostering sales.