Casper House Pop-Up in Soho

3 month interactive pop-up shop showcasing the brand's new line of sleep products. Created innovative storefront experience with practical and cozy bedroom environments for guests to try the Casper product line and purchase their favorites. From the mouse hole in the hallway to the “secret room” accessed through the bookcase, visitors were greeted with playful surprises around each corner, allowing for a creative and fun shopping experience. The pop-up was a huge success on Casper’s Instagram, earning thousands of engagements.