Yahoo Finance Premium Launch

We worked with Verizon Media to build a stunt that would stop people in their tracks, draw their attention and educate them about Yahoo Finance Premium… while having some fun. Our team built a larger than life, custom, “Instagram-room” designed to resemble a bank vault. The giant vault was stuffed with branded money bags, gold stacks, and fake $100 bills all serving as the perfect photo backdrop as the centerpiece of the activation. Additionally, guests could engage with our brand ambassadors to play a custom iPad app. For participating, guests were rewarded with a spin-to-win game that awarded them one of several prizes, all managed by a custom inventory-tracking system. The stunt yielded over 126k commuter impressions, 250k traveler impressions and coverage featured on Event Marketer.