VIVO BAREFOOT PRIMUS LITE II SHOE LAUNCH - Product Launch in Los Angeles, CA | The Vendry

VIVO BAREFOOT PRIMUS LITE II SHOE LAUNCH

May 2019
Collaborators
Product Launch
Los Angeles, CA
25 - 50 Attendees
 
Overview
From Twenty Twenty Agency
THE CHALLENGE Launch the Primus Lite II Bio shoe to wellness influencers THE BIG IDEA Design a day long event to highlight sustainability in fashion by leading influences on a 3-mile hike and returning to a beautiful basecamp to learn about sustainability in food with a zero-waste chef. SUMMARY 25 influencers attended the event 130+ Instagram posts with over 100k impressions Multiple Media stori
Venue
Griffith Park - Los Angeles, CA
Los Angeles, CA
Event Team
Agencies & Vendors
People