Old Spice Super Bowl LIII NFLX - Experiential Activation in Atlanta, GA | The Vendry

Old Spice Super Bowl LIII NFLX

February 2019
Experiential Activation
Atlanta, GA
20,000+ Attendees
 
Overview
From MKTG
MKTG helped with the release of Old Spice’s Fresher Collection by creating a small oasis from hustle and bustle of the Media Center at Super Bowl LIII. This lounge was a place for players appearances and influencers but it also garnered attention from both media and consumers to spread the word about the new Fresher Collection. Not only was the bottom a refreshing lounge, a VIP lounge gave players
Venue
Mercedes Benz Stadium
Atlanta, GA
Event Team
Agencies & Vendors
People