AExME at Lollapalooza - Experiential Activation in Chicago, IL | The Vendry

AExME at Lollapalooza

July 2019
Experiential Activation
Chicago, IL
5,000 - 20,000 Attendees
American Eagle’s #AExME campaign stands for freedom, individuality and difference. For the expressive youth, music festivals are the ultimate creative playground. MKTG was inspired by the phenomenon of synesthesia - an inter-sensory connection to music through emotions as words and/or colors. From this idea, the #AExME festival experience was born. Upon entering the space, kids were asked how musi
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY

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